Why is the public sector not better at marketing itself?

Friday, 23 November 2012 10:14
The public sector has traditionally been modest about its achievements and marketing and public relations often have a low priority - especially in the current economic climate when the sector is focused on how it can do more for less. I recently organised a conference for CLCL (Central London Community Healthcare Trust) and the theme was around quality improvement.

The trust had commissioned me through the University of West London to develop a module for managers focused specifically on delivering quality improvement on the front line through the development and completion of ‘real-life’ quality projects. This has been seen as very successful and consequently the trust wanted to showcase the work. I invited some private sector speakers along as well as the managers – now called quality champions – to talk about their understanding of quality. The most interesting issue to emerge from the day for me was how impressed the private sector managers were with the work and the commitment of the managers to quality and their belief that the work they do does make a distinct difference to patients.

These speakers had never been so exposed to the work that is undertaken and they were envious of the commitment they witnessed. But they had to find this out for themselves – isn't it time the public sector got better at getting their message across – in the light of so much negative publicity – that they really do improve the lives of patients?

Read 2281 times

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Home Case Studies & Work Examples Why is the public sector not better at marketing itself?

Cookie Policy

This website uses cookies to manage authentication, navigation, and other functions. By using our website, you agree that we can place these types of cookies on your device.

View e-Privacy Directive Documents

You have declined cookies. This decision can be reversed.

You have allowed cookies to be placed on your computer. This decision can be reversed.

Quick Info Tab

Monday - Friday, 9 AM - 5 PM GMT

Call us Now  This email address is being protected from spambots. You need JavaScript enabled to view it.